PASSION IS BORN. Inspired by a passion to create something that is distinct and unique a long time veteran of the industry, started his way in the optical business in his native Paris in 1999. Every new single style is designed and developed by Jean Philippe Joly Himself, in his workshop. Living his life in his hometown of timeless chic, he found a deep interest in creation, invention, attraction for details, association of colors and volumes, art, and elegance.